Pharma Marketing ManagementUnit 4 Notes Pharmaceutical marketing channels :Designing channel, channel members, selecting the appropriate channel, conflict in channels, physical […]
Pharma Marketing ManagementUnit 3 Notes Promotion :Methods, determinants of promotional mix, promotional budget; An overview of personal selling, advertising, direct
Pharma Marketing ManagementUnit 2 Notes Product decision :Classification, product line and product mix decisions, product lifecycle, product portfolio analysis; product
Pharma Marketing ManagementUnit 1 Notes Marketing :Definition, general concepts and scope of marketing; Distinction between marketing & selling; Marketing environment;
Social and Preventive Pharmacy Unit 5 Notes Community services in rural, urban and school health: Functions of PHC, Improvement in
Social and Preventive Pharmacy Unit 4 Notes National health intervention programme for mother and child, National family welfare programme, National
Social and Preventive Pharmacy Unit 3 Notes National health programs, its objectives, functioning and outcome of the following : HIV
Social and Preventive Pharmacy Unit 2 Notes Preventive medicine : General principles of prevention and control of diseases such as
Social and Preventive Pharmacy Unit 1 Notes Concept of health and disease : Definition, concepts and evaluation of public health.
Biostatistics and Research MethodologyUnit 5 Notes Design and Analysis of experiments :Factorial Design : Definition, 22, 23 design. Advantage of